Bank of Melbourne Inspires Victorians to Walk Their Walk


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Bank of Melbourne has this week launched the evolution of its ‘For the Makers’ campaign in collaboration with Saatchi & Saatchi Melbourne, titled ‘Walk your Walk’.

Jac Phillips, Bank of Melbourne Head of Brand & Marketing said, “There’s an undeniable pulse to Victoria. It’s alive, full of restless thinkers and creators, doers and makers – all working towards their goals in unique ways. We’re proud to unveil the next stage of our ‘For The Makers’ brand campaign, inspired by Victoria’s energy and individuality”.

Mark Cochrane, Saatchi & Saatchi Melbourne Managing Director said, “As a state that walks the walk, rather than talks the talk, we’re really pleased with how this campaign captures the maker spirit of Victorians. It’s been a really collaborative process with all involved”.

The first part of the campaign will be prominent across Victoria in TV, Social, out of home and in-branch.