Launching Toyota HiLux – ‘More Unbreakable Than Ever’
Toyota HiLux Launches ‘More Unbreakable Than Ever’ Campaign, celebrating the legendary HiLux and what it goes through to maintain its iconic status.
As explained by Mike Spirkovski, Executive Creative Director, “Australia has some of the toughest driving conditions in the world and the fact that we test the Toyota Hilux right here in our own backyard says a lot about its Unbreakable stature. I also think there’s nothing like a good product demonstration to help show that the all new HiLux can take just about anything Aussie life throws at it.”
Katie Thompson corporate manager, brand management & communications at Toyota Motor Corporation Australia: “HiLux is one of our most important models in the Australian market, playing a fundamental role in our heritage and connection with our Australian customers.
“With extensive local development the new-generation HiLux is the toughest, most comfortable HiLux ever, so it was an exciting opportunity to challenge Saatchi & Saatchi to communicate the advanced features in an entertaining way. Using the tongue-in-cheek humour that we’ve come to expect of HiLux, the new campaign does just that.”