‘Penny the Pirate’ tops Warc 100 with #1 Campaign of the Year
OPSM ‘Penny the Pirate’ tops Warc 100 with #1 Campaign of the Year
Warc has just announced the 2016 results of the Warc 100, an annual ranking of the world’s best marketing campaigns and companies according to their business impact. Ranked Number One is ‘Penny the Pirate’. ‘Penny the Pirate’ innovatively combined traditional and digital media, producing an engaging printed book and app to highlight vision problems in children. More than 126,000 parents bought the reading book, the number of eye tests conducted by OPSM increased by 22.6% year-on-year, and its sales also grew by more than one fifth (22.4%).