Cadbury

“Double the yum! Double the fun!”

Client: Cadbury
Role: TV, Online, OOH


Cadbury Dairy Milk and Oreo combine to deliver ‘Double the yum! Double the fun!’.

Two of Australia’s most loved snacking brands, CADBURY DAIRY MILK
and OREO are excited to announce there’s a new friendship in town – CADBURY DAIRY MILK WITH OREO.

This significant product innovation was launched in April 2016 via a phased integrated campaign, themed around the brands’ evolving friendship and is designed to captivate and drive purchase amongst the sweet-toothed audience.

At the core of the friendship-focused campaign is an animated film that imagines our world from the perspective of an OREO cookie and CADBURY DAIRY MILK chocolate pip as they co-exist with humans and embark on adventures together.


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