Ladbrokes

“Up For The Challenge”

Client: Ladbrokes
Role: Print, Digital, Social, Broadcast, Radio and Cinema Platforms


Ladbrokes launches new brand campaign via Saatchi & Saatchi

Ladbrokes has just released their new brand campaign, created by Saatchi & Saatchi Australia. The work unveils the new local positioning for the bookmaker and is the first major delivery since the agency won the account following a competitive pitch in April 2016.

Capturing the excitement of competitive sport, the powerful, emotive spot issues a challenge to punters and is a notable departure from the usual category conventions.

The campaign is now live and will roll out across national print, digital, social, broadcast, radio and cinema platforms.


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