nib

“Do It For Them”

Client: nib
Role: TV, Digital Display, Mobile Comms


Do It For Them


Saatchi & Saatchi’s latest nib campaign DO IT FOR THEM, is launched off the key insight that parents worry, and when they do…they usually jump to Illogical Conclusions.

Launched in February 2016 across Australia and New Zealand, the latest work from nib and Saatchi & Saatchi aims to target people who have more to do in their life than worry about private health insurance – they know they need it, but it’s not something they ever want to think about.

The idea harnesses a simple truth: No matter how old you are, your parents still worry about you. We use parents who have ‘assumed the worst’ about their children’s lives to show how getting nib health insurance can give you (and those who love you) peace of mind – no matter how worried they might be.

This campaign allows nib, a true Aussie challenger brand, to stand apart from the current health insurance category through cheek, humour and simplicity.

Additional online videos:



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