Toyota

“Camry Superheroes”

Client: Toyota
Role: Social, Cinema, TV


Toyota celebrates superhero Dads in new Camry campaign.

Toyota Australia has released a new campaign for Toyota Camry that will run in cinemas ahead of the highly anticipated Batman vs. Superman film.

The campaign will leverage the excitement of superhero fans in the lead up to the movie with content that is contextually relevant, reminding cinema-goers that Batman & Superman aren’t the only heroes in the room. The film (directed by Abe Forsyth, Rabbit), celebrates the superhero-like qualities of Camry dads through the story of a dad and daughter’s trip to the beach.

Mike Spirkovski (Executive Creative Director): “We took this opportunity to celebrate our Camry drivers and the little things they do each day that make them superheroes.”


mike-rebelo-news-thumbnail

Boss Young Executive Alumni On How Big Companies Keep Their Top Performers

Boss Young Executives Awards Alumni Back to News On How Big Companies Keep Their Top Performers. Among the 78 alumni…

sesh-moodley-news-thumbnail

Aussie expat Sesh Moodley joins Saatchi Sydney

Saatchi Sydney has a new Deputy Executive Creative Director Back to News Sesh Moodley joins Saatchi Sydney We are thrilled…

toyota_tonka_thumbnail

King of the Sandpit: Saatchi & Saatchi showcase Unbreakable HiLux Tonka Concept

King of the Sandpit Back to News King of the Sandpit: Saatchi & Saatchi showcase Unbreakable HiLux Tonka Concept Pushing…

LEN-ad-fest-win-505x410

Toyota LandCrusier Emergency Network a winner at AdFest 2017

Toyota LandCrusier Emergency Network a winner at AdFest2017 Back to News A fantastic weekend for Toyota LandCrusier Emergency Network at…

MORE TOYOTA PROJECTS